November 17, 2025Thesis Eleven

Bridging globalization and digital society: George Ritzer's insights on prosumption and the working consumer

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Authors

PEP. Degli Esposti PEP. Degli Esposti

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Implication

This article explores how digital society and globalization alter consumption, showing platform economies impact user participation and capitalist dynamics.

Key Points

Prosumption blurs lines between production and consumption, transforming user roles significantly.
Key insights include how artificial intelligence and Web 2.0 facilitate this shift in labor and consumer interaction.
Analysis revisits the implications of corporate rationalization models like Amazonization and McDonaldization on labor.
Ritzer's theories critique the commodification of user data and redefine agency in an algorithm-driven landscape.

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Esposti et al. (2025) studied this question.

synapsesocial.com/papers/692509eec0ce034ddc35295f https://doi.org/10.1177/07255136251395775

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Implication

This article explores how digital society and globalization alter consumption, showing platform economies impact user participation and capitalist dynamics.

Bridging globalization and digital society: George Ritzer's insights on prosumption and the working consumer

Discussion

Member takes

Implication

Key Points

Cite This Study

Bridging globalization and digital society: George Ritzer's insights on prosumption and the working consumer

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider