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This research examines how Generation Z's consumption practices are reshaped by digital capitalism.

March 14, 2026New Exploration of Ideology and PoliticsOpen Access

Rethinking Consumer Society: The Transformation of Generation Z’s Consumption Practices under Digital Capitalism

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This research examines how Generation Z's consumption practices are reshaped by digital capitalism.
Analyzes the role of platform economy in cultural industries
Explores low-price platforms and food delivery price wars
Investigates interest-driven consumption mechanics
Identifies a shift towards rational and low-price consumption among Generation Z
Demonstrates consumption as a form of identity formation
Highlights labor relations and data ownership as key concerns in digital capitalism

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Implication

The analysis reveals shifting consumption patterns of Generation Z in digital capitalism, indicating a blend of identity formation and value creation.

Cite This Study

Yin Silin (2026) studied this question.

synapsesocial.com/papers/69b4b9eb18185d8a39802247 https://doi.org/10.35534/neip.0801015

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Implication

The analysis reveals shifting consumption patterns of Generation Z in digital capitalism, indicating a blend of identity formation and value creation.

Rethinking Consumer Society: The Transformation of Generation Z’s Consumption Practices under Digital Capitalism

Key Points

Discussion

Implication

Cite This Study

Rethinking Consumer Society: The Transformation of Generation Z’s Consumption Practices under Digital Capitalism

Key Points

Discussion

Implication

Cite This Study

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