November 14, 2025Thesis Eleven

Fries with that degree? Understanding the McDonaldization of higher education

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The analysis uncovers dehumanizing trends in higher education, indicating that creativity and critical thought decline with McDonaldization.

Higher education faces a troubling decline in creativity and critical thought, driven by McDonaldization's bureaucratic influence.
The persistent application of the McDonaldization metaphor highlights significant dehumanization in universities.
Analysis of educational systems sheds light on the therapeutic turn's role in maintaining student satisfaction.
Understanding these dynamics calls for a re-evaluation of higher education approaches to foster genuine creativity.

Hayes et al. (2025) studied this question.

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The analysis uncovers dehumanizing trends in higher education, indicating that creativity and critical thought decline with McDonaldization.