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November 11, 2025Tourism and HospitalityOpen Access

Enhancing Tourist Satisfaction Through the 4As Framework and Digital Engagement: Lessons from Serbia

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Authors

TGTamara GajićDVDragan VukolićMCMomčilo Conić

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Overview

Analysis shows digital interaction boosts tourist satisfaction in Serbia, highlighting necessary balance of digital and physical experiences.

Key Points

  • Tourist satisfaction is significantly influenced by accessibility and ancillary services in attractions.
  • Bayesian statistics revealed mediation effects of digital interactions on tourist satisfaction outcomes.
  • The evaluation spanned five major tourist destinations, surveying 577 tourists in high category hotels.
  • Digitalization impacts tourism, emphasizing the integration of online and offline visitor interactions.

Cite This Study

Gajić et al. (2025) studied this question.

synapsesocial.com/papers/69252e96c0ce034ddc356253https://doi.org/10.3390/tourhosp6050241
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