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November 11, 2025Business Strategy and the EnvironmentOpen Access

Optimizing Value Propositions for Circular Business Models: The Interplay of Price, Brand, Quality, and Circularity

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Authors

FKFatima KhitousKVKatrien VerleyeAUAndrea Urbinati

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Overview

Analysis identifies value propositions that drive customer engagement in circular business models, suggesting pricing and quality matter most.

Key Points

  • Customer engagement increases with lower prices and higher quality, enhancing sustainable consumption.
  • Quality and price emerged as influential factors on customer decision-making in circular business models.
  • Assessment using a discrete choice conjoint experiment involving 365 participants revealed key insights.
  • Insights may inform strategies for businesses to optimize value propositions in circular models.

Cite This Study

Khitous et al. (2025) studied this question.

synapsesocial.com/papers/69252ea3c0ce034ddc356929https://doi.org/10.1002/bse.70298
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