What question did this study set out to answer?

The study explores how various product-related and individual factors influence consumers' intentions to utilize circular business models.

Consumers' Intention to Use Circular Business Models: A Configurational Analysis

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Survey analysis investigates factors influencing consumer intent to use circular business models, suggesting tailored strategies.

The study explores how various product-related and individual factors influence consumers' intentions to utilize circular business models.
Survey data collected from 2049 participants across six countries
Utilized fuzzy-set qualitative comparative analysis (fsQCA)
Applied necessary condition analysis (NCA) to identify configurations leading to high intention to use
Identified six equifinal configurations for high intention to use
Two main groups: one focusing on perceived usefulness and another on holistic value
Low intention linked to low perceived usefulness, convenience, and value for money
High intention to use requires thresholds of environmental concern and willingness to buy used products

Falkenberg et al. (2026) studied this question.

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