November 28, 2025Marketing Intelligence & Planning

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

View Full Paper

Ask AI

Bookmark

Results indicate a positive effect of self-transcendence and self-enhancement motives on self-identity.
Survey data from 368 hybrid vehicle owners analyzed using structural equation modeling (SEM).
Outcomes highlight the role of customer brand engagement post-purchase in determining psychological benefits.
Findings suggest significant implications for managing customer reactions and internal tensions around green consumption.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Survey analysis reveals self-transcendence and self-enhancement motives impact self-identity in hybrid vehicle owners, suggesting brands may shape life-meaning perception.

Cite This Study

Rayne et al. (2025) studied this question.

synapsesocial.com/papers/6928f113a65b730b9ea7a044 https://doi.org/10.1108/mip-10-2024-0776

View Full Paper

Ask AI

Bookmark

Implication

Survey analysis reveals self-transcendence and self-enhancement motives impact self-identity in hybrid vehicle owners, suggesting brands may shape life-meaning perception.

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

Key Points

Discussion

Implication

Cite This Study

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider