November 25, 2025Marketing Intelligence & Planning

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

View Full Paper

Ask AI

Bookmark

Altruistic and egoistic values enhance perceived life-meaning rewards and desired self-identity, mediated by post-purchase green brand engagement.
Structural equation modeling of 368 vehicle owners reveals that altruistic values promote desired self-identity via post-purchase green brand engagement.
Highlights how perceived effort worthiness moderates and strengthens the indirect effects of customer engagement on perceived life-meaning rewards.

Discussion

No takes yet. Share an insight, caveat, or question.

Implication

Survey demonstrates that post-purchase green brand engagement provides psychological benefits in vehicle owners, highlighting how engagement reconciles conflicting consumer motives.

Cite This Study

Rayne et al. (2025) studied this question.

synapsesocial.com/papers/694037b62d562116f290a91c https://doi.org/10.1108/mip-10-2024-0776

View Full Paper

Ask AI

Bookmark

Implication

Survey demonstrates that post-purchase green brand engagement provides psychological benefits in vehicle owners, highlighting how engagement reconciles conflicting consumer motives.

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

Key Points

Discussion

Implication

Cite This Study

Customer brand engagement as a driver of psychological benefits of post–purchase green consumption

Key Points

Discussion

Implication

Cite This Study

Also Consider

Also Consider