December 5, 2025Marketing Management JournalOpen Access

Optimizing CRM: A Framework for Enhancing Profitability and Increasing Lifetime Value of Customers

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Discussion

Analysis reveals increased profitability and lifetime value in customer management, suggesting new frameworks for relationship building.

Increased profitability resulted from effective customer relationship management practices and positive customer experiences.
The proposed framework outlines strategies to enhance customer behavior tracking and relationship longevity.
Observational analysis of customer-centric propositions indicates their impact on lifetime value enhancement.
The findings suggest organizational strategies for improving customer interactions may boost overall profitability.

Thakur et al. (2010) studied this question.

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