December 5, 2025Marketing Management JournalOpen Access

Ethical Ideology and Its Influence on the Norms and Judgments of Marketing Practitioners

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Ethical ideologies significantly shape the judgments of marketing practitioners, impacting their decision-making.
Marketing norms are influenced by the dimensions of ethical ideology and perceptions of ethical problems.
Assessment based on survey data from members of the American Marketing Association reveals key trends.
Understanding these influences may enhance ethical accountability in marketing practices.

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Analysis highlights how ethical ideologies affect norms and ethical judgments in marketing, suggesting they play a significant role.

Vitell et al. (1993) studied this question.

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