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This is a Qualitative Study study.

Balancing research and education in the context of AACSB accreditation acquisition and maintenance

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AACSB accreditation heavily influences faculty priorities, emphasizing the need for balance with teaching quality.
Thematic analysis of interviews with faculty members shows mixed feelings about how accreditation impacts teaching.
Changes in faculty evaluation at accredited business schools are essential to support both research and teaching effectiveness.
Recognizing the dual impact of accreditation on research output and teaching quality is crucial for institutional priorities.

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Exploratory case study reveals AACSB accreditation influences faculty priorities, suggesting better support for teaching effectiveness and research.

Kenji Yokoyama (2025) studied this question.

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Exploratory case study reveals AACSB accreditation influences faculty priorities, suggesting better support for teaching effectiveness and research.