Intercultural dissemination of complementary and alternative medicine: unveiling the intentions of foreign students in China to share traditional medicine culture cross-border
Survey reveals international students' attitudes impact sharing of traditional medicine culture, emphasizing cultural foundations of complementary and alternative medicine.
Key Points
This research explores how international students' attitudes and perceptions influence their intent to share traditional medicine culture.
Survey of foreign students in China
Analysis of attitudes towards traditional medicine
Assessment of perceived behavioral control for sharing CAM culture
Positive attitudes toward traditional medicine enhance willingness to share
Perceived behavioral control plays a crucial role in dissemination intentions
The study suggests resources and experiential learning can boost cross-border sharing of CAM culture