What type of study is this?

This is a Qualitative Study study.

What question did this study set out to answer?

To strengthen the competitiveness of the Singosari Batik Association using digital transformation and appropriate technology.

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To strengthen the competitiveness of the Singosari Batik Association using digital transformation and appropriate technology.
Participatory action research approach
Interventions in wastewater treatment, natural dye technology, and digital marketing
Training sessions on content creation and branding
In-depth interviews and focus group discussions
Documentation of production and waste management activities
Increased capacity for environmentally friendly production with RO+ technology
Expanded product variety using natural dyes
Improved sales volume through TikTok and digital marketing
Strengthened artisans' identity with environmentally friendly batik
Enhanced overall productivity and market competitiveness of the association

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Participatory action research improves wastewater management and marketing for artisans, indicating enhanced productivity.

Anisa et al. (2025) studied this question.

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