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The research aims to enhance digital marketing campaign optimization for SMEs using a new hybrid AI system.

MarkAI: a hybrid generative AI and statistical system for digital marketing campaign optimization and prediction, addressing the SME accessibility gap

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The research aims to enhance digital marketing campaign optimization for SMEs using a new hybrid AI system.
Developed MarkAI by integrating generative AI with traditional statistical models.
Employed a structured software engineering approach including architecture design and functional prototyping.
Conducted structured user testing to validate system effectiveness.
MarkAI achieved high-precision performance predictions for digital marketing campaigns.
Provided intelligent and data-driven budget allocation recommendations.
Confirmed alignment with real business workflows and enhanced accessibility for SMEs.

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Developed system improves performance predictions and budget allocation in digital marketing for SMEs, suggesting greater accessibility to analytics.

Cordeiro et al. (2025) studied this question.

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Developed system improves performance predictions and budget allocation in digital marketing for SMEs, suggesting greater accessibility to analytics.