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December 19, 2025Dinasti International Journal of Education Management And Social ScienceOpen Access

Strategic Analysis of PT Kalbe Farma, Tbk. (KLBF)

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MMMelina Melina

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Overview

Analysis reveals strategic management approaches for product development and market growth in KLBF, suggesting improvements in competitiveness.

Key Points

  • To analyze the business strategy of PT Kalbe Farma in the pharmaceutical industry.
  • Utilized strategic management approaches such as IFE, EFE, CPM, SWOT, SPACE, BCG, IE, Grand Strategy, and QSPM matrices.
  • Focused on the prescription drug and nutrition divisions.
  • Prioritized strategies include market penetration, product development, market development, and integration.
  • Recommendations emphasize strengthening research and developing value-added products.
  • Highlighted the need for operational efficiency and digitalization in strategy implementation.
  • Identified international market expansion as crucial for enhancing competitiveness.

Cite This Study

Melina Melina (2025) studied this question.

synapsesocial.com/papers/69449a992f0218eca95088d9https://doi.org/10.38035/dijemss.v7i2.5669
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