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February 2, 2026Open Access

Hybrid Retail: The Future of Retail Shopping

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Authors

SSSurender SinghRGRekha Gupta

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Overview

Analysis explores hybrid retail shopping preferences in Haryana, indicating vital factors for retailers.

Key Points

  • This research aims to investigate consumer preferences and satisfaction levels related to hybrid retail shopping in Haryana, India.
  • Conducted a survey with 390 respondents.
  • Examined consumer behavior and satisfaction levels.
  • Analyzed the impact of demographic factors on shopping preferences.
  • Identified key determinants influencing consumer choices.
  • Convenience and ease of access are major factors in consumer preferences.
  • Personalized service significantly affects shopping satisfaction.
  • Demographic factors like age and income influence channel preferences.
  • Retailers can enhance customer loyalty through balanced digital and physical touchpoints.

Cite This Study

Singh et al. (2025) studied this question.

synapsesocial.com/papers/6980fefbc1c9540dea8117fchttps://doi.org/10.5281/zenodo.18426120
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Also Consider

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  1. 1A Study on the Shifting Consumer Buying Habits in Hyderabad: E-Commerce and Traditional Retail Perspectives2025
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  4. 4Digital Retail Transformation in India: E-Consumer Behavior, Challenges, and Growth Opportunities2025
  5. 5Digital Retail Transformation in India: E-Consumer Behavior, Challenges, and Growth Opportunities2025