Factors Determining Rural Household Participation in Tourism: A Logistic-ISM Model Approach

This study investigates the factors determining household participation in rural tourism using a logistic-interpretive structural model (ISM) based on survey data from 22 pro-poor tourism villages in western China. The findings reveal that, in addition to any independent influence, household livelihood capital and the community livelihood environmental factors have a hierarchical interrelationship that influences tourism participation. For low-income households, the probability of tourism participation is indirectly constrained by labor availability and community-level infrastructure and public services, with the community proximity to nearby scenic spots playing a deep-seated role. This study contributes to existing literature by proposing a hierarchical structure of factors influencing tourism participation and offers new insights into how these factors have implications for poor communities and low-income households.