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February 26, 2026Open Access

Analysing Journalistic discourse on AI deepfakes and disinformation in Pakistan's political campaigns

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Authors

UAUmer Ahmed

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Overview

Research examines media professionals' views on deepfakes and their implications for political discourse in Pakistan, highlighting necessary adaptations.

Key Points

  • This research aims to understand how media professionals in Pakistan perceive the challenges and responsibilities associated with deepfake technology in political contexts.
  • Conducted in-depth interviews with media professionals in Pakistan.
  • Explored perspectives on verification challenges and the spread of deepfakes.
  • Examined societal impacts and the media's role in addressing deepfakes.
  • Media professionals acknowledge the widespread nature of deepfakes.
  • They lack adequate tools and training for effective verification.
  • There is a strong emphasis on the responsibility to counter negative impacts on governance and elections.

Cite This Study

Umer Ahmed (2026) studied this question.

synapsesocial.com/papers/699fe2eb95ddcd3a253e666ehttps://doi.org/10.5281/zenodo.18748836
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Media coverage of DeepFake disinformation: An analysis of three South-Asian countries2024 · 3 citations
  2. 2Artificial Intelligence and the Fight againstMisinformation: Analyzing the Role of Digital Media in Shaping Public Perceptions in Pakistan2025
  3. 3The Socio-Political Implications of Deepfakes in Developing Countries2024 · 2 citations
  4. 4UNDERSTANDING DEEPFAKE TECHNOLOGY: IMPLICATIONS, CHALLENGES AND CASE STUDIES2024 · 1 citations
  5. 5ARTIFICIAL INTELLIGENCE AND THE RISE OF DEEPFAKES: IMPLICATIONS FOR TRUTH, TRUST, AND DEMOCRACY2026