An Exploratory Study on the Practice of Broadcasting Publicness through the Broadcasting Program Production Support Scheme : An Empirical Analysis Based on the Operation Results of the Broadcasting and Communications Development Fund (2015–2024)

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Key Points

The aim is to explore how publicness in broadcasting program production support is evolving amidst changes in the digital media landscape.
Analyzed the operational results of the Broadcasting and Communications Development Fund from 2015 to 2024
Examined the evolution and limitations of the concept of publicness within current legal frameworks
Structured publicness into multiple dimensions including content, norms, discourse, and ecological aspects
Found that production support transcends merely boosting content creation
Identified that the program serves as a public policy tool seeking new directions for publicness in a changing media environment
Demonstrated a dynamic reconstruction of the concept of publicness in broadcasting

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Exploratory study uncovers changing roles of publicness in broadcasting, indicating new public policy directions.

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Han et al. (2026) studied this question.

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