Does the Use of Re-edited Short-form Drama Content Promote Viewing of Full-length Dramas?

Ji-hye Baek; Hun Kim

doi:10.22876/kjbtr.2025..133.003

January 31, 2026Journal of Broadcasting and Telecommunications Research

Does the Use of Re-edited Short-form Drama Content Promote Viewing of Full-length Dramas?

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Key Points

The study aims to identify factors influencing satisfaction with re-edited short-form drama content and its impact on the intention to watch full-length dramas.
Analyzed viewer motivation and satisfaction factors of re-edited short-form drama content.
Examined independent variables such as content characteristics and cost-benefit aspects.
Utilized surveys to determine the relationship between short-form satisfaction and viewing intention for full-length drama.
Selective viewing motivation and potential for substitution significantly impacted satisfaction with short-form drama.
Satisfaction with short-form drama content positively influenced the intention to view full-length dramas.

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Implication

Examines how satisfaction with short-form drama influences viewing intention for full-length dramas, indicating potential viewer engagement strategies.

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Cite This Study

Baek et al. (2026) studied this question.

synapsesocial.com/papers/69a287690a974eb0d3c03271 https://doi.org/10.22876/kjbtr.2025..133.003

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Does the Use of Re-edited Short-form Drama Content Promote Viewing of Full-length Dramas?

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

Does the Use of Re-edited Short-form Drama Content Promote Viewing of Full-length Dramas?

Key Points

Ask about this paper

Implication

Abstract

Discussion

Cite This Study

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