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March 2, 2026Place Branding and Public DiplomacyOpen Access

Strategic narratives for the senses: immersive stories as public diplomacy at the Osaka Expo 2025

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Authors

NCNicholas J. CullUniversity of Southern California

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Implication

This essay explores how immersive stories enhance public diplomacy through narratives at the Osaka Expo 2025, highlighting their significance.

Key Points

  • The central aim is to examine how immersive narratives function in public diplomacy at international expos.
  • Analyzed narratives displayed at the Osaka Expo 2025
  • Examined the narrative forms of the expo genre and host
  • Investigated individual exhibitor narratives
  • Considered personalized narratives constructed by expo-goers
  • Affirmed the importance of narratives in engaging audiences through multiple channels
  • Highlighted the contrasting nature of physical and digital narrative experiences
  • Indicated that immersive storytelling enhances place branding efforts

Cite This Study

Nicholas J. Cull (2026) studied this question.

synapsesocial.com/papers/69a52dabf1e85e5c73bf0c2chttps://doi.org/10.1057/s41254-026-00430-y
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