Context features influence alcohol reward and motivation

Our findings indicate that both proximal and distal context features influence alcohol experience and subsequent motivation for alcohol. These findings highlight the importance of accounting for even subtle variations in training context, such as the location in a room. They further suggest that the varying motivational weight of different context levels could impact the development of AUD and be utilized to improve context-based treatment strategy outcomes. This approach offers a simple method to investigate the mechanisms by which multimodal context features influence appraisal and motivation.