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The research investigates factors that affect students' adoption of metaverse-based learning environments in higher education.

The Role of Hedonic Quality Stimulation, Immersion, and Privacy Concerns in Metaverse Adoption: Evidence From Higher Education

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Examines the impact of hedonic quality, immersion, and privacy on metaverse adoption among students, implying important design considerations.

The research investigates factors that affect students' adoption of metaverse-based learning environments in higher education.
Extended the Technology Acceptance Model to include new factors.
Collected survey data from 353 computer science students in Malaysia.
Utilized hybrid partial least squares (PLS) and artificial neural networks (ANN) for analysis.
Hedonic quality stimulation, immersion, and personal innovativeness significantly influenced perceived usefulness and ease of use.
66% of the variance in intention to use metaverse technologies was explained by these factors.
Perceived privacy risk negatively impacted the relationship between perceived usefulness and usage intention.

Asadi et al. (2026) studied this question.

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Examines the impact of hedonic quality, immersion, and privacy on metaverse adoption among students, implying important design considerations.