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January 1, 2025International Journal of Process Management and Benchmarking

Modelling the Factors Influencing Customer Retention in Agri-Tech Startups: A Comprehensive Analysis Using ISM and MICMAC

Shambhavi Pandey Sumit Mishra

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Key Points

The aim is to understand the various factors influencing customer retention in agri-tech startups using specific modeling techniques.
Employs Interpretative Structural Modeling (ISM) to identify key factors.
Utilizes MICMAC analysis to categorize the influence and dependency of factors.
Focuses on agri-tech startups as the primary context.
Identifies multiple key factors impacting customer retention.
Establishes relationships among these factors to inform strategic decisions.
Highlights the significance of certain factors over others in retaining customers.

Implication

Analysis models customer retention factors in agri-tech startups, indicating key influences on loyalty.

Abstract

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Cite This Study

Pandey et al. (2025) studied this question.

synapsesocial.com/papers/69db375f4fe01fead37c55f9 https://doi.org/10.1504/ijpmb.2025.10077568

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