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The study aims to analyze talent acquisition practices in the retail and e-commerce sectors, focusing on the impact of digital tools.

April 12, 2026Open Access

A Case Study on Talent Acquisition in Retail and E Commerce Industry

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Case study analyzes recruitment strategies in retail and e-commerce, highlighting digital tools and challenges.

The study aims to analyze talent acquisition practices in the retail and e-commerce sectors, focusing on the impact of digital tools.
Descriptive and analytical research design
Primary data collected through structured questionnaires with HR professionals and employees
Secondary data sourced from journals, reports, and case studies
Examination of recruitment strategies and hiring channels
Assessment of technology's impact and associated challenges
Digital platforms and employer branding improve hiring efficiency
AI-based tools enhance candidate quality
Challenges include talent scarcity and high employee turnover
Technological advancements create a demand for skilled professionals

Yash Gandhi Rakshaben J. Virani (2026) studied this question.

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