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May 1, 1983Journal of Marketing Research

On the Measurement of Interfirm Power in Channels of Distribution

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Authors

GFGary L. FrazierUniversity of Southern California

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Gary L. Frazier (1983) studied this question.

synapsesocial.com/papers/69dbbfa550e1971baba3c6c7https://doi.org/10.1177/002224378302000206
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