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April 13, 2026Discover EducationOpen Access

Digital pragmatics and AI tools in business English

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AIArusyak Ivanyan

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Overview

Examines the impact of digital tools on business English communication, suggesting new curriculum strategies.

Key Points

  • The research aims to explore how digitalization and AI influence business English communication and ESL practices.
  • Utilized a mixed-methods design combining surveys and discourse analysis.
  • Examined digital platforms like email, messaging, and video conferencing.
  • Focused on six different industry sectors.
  • Identified the emergence of hybrid communication styles combining written and spoken forms.
  • Highlighted challenges in register, tone modulation, and intercultural negotiation.
  • Provided recommendations for integrating AI in English language teaching.

Cite This Study

Arusyak Ivanyan (2026) studied this question.

synapsesocial.com/papers/69dc88d83afacbeac03ea90fhttps://doi.org/10.1007/s44217-026-01347-7
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