What question did this study set out to answer?

This study aims to analyze how digital capability, environmental literacy, and ethical AI facilitate regenerative tourism beyond basic sustainability.

April 16, 2026Tourism Review

From smart infrastructure to regenerative destinations: a tri-country study of tourism digital capabilities, innovation and ethical AI in Southeast Asia

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Authors

MMMuhammad Ali MariUCSI University WAWasim AhmadUCSI University

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Implication

Tri-country study investigates how digital capabilities and ethical AI support regeneration in tourism, suggesting pathways for progress.

Key Points

This study aims to analyze how digital capability, environmental literacy, and ethical AI facilitate regenerative tourism beyond basic sustainability.
Survey data collected from 543 tourism managers in Malaysia, Singapore, and Thailand.
Partial least squares structural equation modeling (PLS-SEM) was used to test relationships.
Examined links between smart tourism infrastructure, digital accessibility, eco-literacy, and regenerative governance.
Focused on the influence of AI and data-ethics climate as a moderating factor.
Smart infrastructure and governance enhance tourism digital transformation capability (TDTC).
TDTC supports regenerative tourism innovation and destination transformation.
A positive data-ethics climate strengthens the relationships among digital transformation factors.

Cite This Study

Mari et al. (2026) studied this question.

synapsesocial.com/papers/69e07d1d2f7e8953b7cbe1b0 https://doi.org/10.1108/tr-11-2025-1289

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From smart infrastructure to regenerative destinations: a tri-country study of tourism digital capabilities, innovation and ethical AI in Southeast Asia

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Implication

Key Points

Cite This Study

From smart infrastructure to regenerative destinations: a tri-country study of tourism digital capabilities, innovation and ethical AI in Southeast Asia

Discussion

Member takes

Implication

Key Points

Cite This Study

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