What question did this study set out to answer?

This research aims to explore how smart hotel technologies influence guests' digital well-being, experiential value, and loyalty.

March 8, 2026Journal of Hospitality and Tourism Insights

Screens, stays and serenity: how smart hotel technologies shape digital wellbeing, experiential value and loyalty in Southeast Asia's tourism hotspots

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Authors

MMMuhammad Ali MariUCSI University WAWasim AhmadUCSI University

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Implication

Analysis reveals AI, IoT, AR, and VR technologies enhance digital well-being and loyalty in smart hotels, indicating the importance of digital literacy.

Key Points

This research aims to explore how smart hotel technologies influence guests' digital well-being, experiential value, and loyalty.
Analyzed data from 552 guests in smart hotels across Bali, Kuala Lumpur, and Phuket.
Employed partial least squares structural equation modeling to examine relationships among variables.
Investigated the moderating role of digital literacy on the outcomes.
AI personalization, IoT rooms, and AR/VR significantly improve digital well-being.
Digital well-being boosts experiential value and reuse intention for smart hotels.
Digital literacy enhances the connection between digital well-being and reuse intention.

Cite This Study

Mari et al. (2026) studied this question.

synapsesocial.com/papers/69acc56732b0ef16a404f7bd https://doi.org/10.1108/jhti-09-2025-1113

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Implication

Analysis reveals AI, IoT, AR, and VR technologies enhance digital well-being and loyalty in smart hotels, indicating the importance of digital literacy.

Screens, stays and serenity: how smart hotel technologies shape digital wellbeing, experiential value and loyalty in Southeast Asia's tourism hotspots

Discussion

Member takes

Implication

Key Points

Cite This Study

Screens, stays and serenity: how smart hotel technologies shape digital wellbeing, experiential value and loyalty in Southeast Asia's tourism hotspots

Discussion

Member takes

Implication

Key Points

Cite This Study

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