Social Learning Theory

Social Learning Theory, developed by Albert Bandura, proposes that learning occurs not only through direct experience but also through observation, imitation, and modelling. Individuals—especially children—acquire new behaviours, attitudes, and skills by watching others and replicating those actions. Central concepts include observational learning, vicarious reinforcement, reciprocal determinism, and self-efficacy. The theory bridges behaviourism and cognitive psychology, offering a comprehensive framework for understanding human development within social contexts. Its applications span education, criminology, media studies, organisational behaviour, and public health, making it one of the most influential frameworks in modern psychology.