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Examines AI's role in enhancing strategic planning and performance in businesses, suggesting it boosts decision-making.
The increasing complexity, uncertainty, and scale of contemporary business environments have rendered traditional decision-making frameworks inadequate for sustained competitive advantage. Artificial Intelligence (AI), when integrated with enterprise intelligence systems, has emerged as a transformative enabler of strategic decision-making [1], [4]. This paper examines the role of AI-augmented enterprise intelligence in enhancing strategic planning, operational agility, and organizational performance. By synthesizing recent advances in machine learning, data analytics, and intelligent decision support systems [6], [9], the study proposes a conceptual framework that illustrates how AI capabilities augment human judgment rather than replace it [3], [16]. The paper further discusses architectural components, strategic benefits, implementation challenges, and ethical considerations associated with AI-driven decision systems [7], [17], [18]. The findings suggest that AI-augmented enterprise intelligence enables data-driven foresight, adaptive strategy formulation, and real-time decision optimization, positioning organizations to respond proactively to dynamic market conditions [5].
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Deshmukh et al. (2026) studied this question.
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