Journal Article The Assessment of Alternative Measures of Consumer Expertise Get access Andrew A. Mitchell, Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter A. Dacin Peter A. Dacin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 3, December 1996, Pages 219–239, https://doi.org/10.1086/209479 Published: 01 December 1996 Article history Received: 01 October 1991 Revision received: 01 June 1996 Published: 01 December 1996
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Mitchell et al. (1996) studied this question.
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