The impact of online restaurant menus on consumers purchase intentions: the moderation role of COVID-19 risk perception

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Key Points

The study aims to explore the relationship between online restaurant menus and consumers' purchase intentions, particularly how COVID-19 risk perception moderates this effect.
Analysis of consumer behavior regarding online restaurant menus
Examination of the role of COVID-19 risk perception
Surveying consumer responses to menu formats and perceived health risks
Online menus positively influence purchase intentions, especially under high COVID-19 risk perception
Consumers with heightened risk perception show greater sensitivity to menu design
COVID-19 concerns alter the decision-making process for dining choices

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Research examines how COVID-19 risk perception affects purchase intentions triggered by online menus, suggesting important marketing insights.

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Kement et al. (2025) studied this question.

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