Randomized trial examines factors affecting satisfaction and continued use in audio book services, indicating pathways for improvement.
Key Points
This study aims to explore how various factors influence user satisfaction and the intention to continue using audio book subscription services.
Conducted a survey of 500 audio book subscription service users aged 20 and older in China.
Performed exploratory factor analysis, reliability analysis, and regression analysis to test hypotheses.
Usefulness, enjoyment, and consumer knowledge positively affected user satisfaction.
Factors such as usefulness, ease of use, enjoyment, innovation, and consumer knowledge positively influenced the intention to continue using, while privacy and financial risks negatively affected intention.
Higher satisfaction levels corresponded with a greater intention to use the service continuously.