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This research aims to identify and compare the types of politeness strategies used by Asian and Western social media influencers.

April 26, 2026

The politeness strategies employed by Asian and western social media influencers

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This research aims to identify and compare the types of politeness strategies used by Asian and Western social media influencers.
Analyzed Instagram captions from ten selected social media influencers.
Classified findings according to Brown and Levinson's politeness theory.
Utilized qualitative methods for data analysis.
Positive politeness strategies are the most commonly used among both Asian and Western influencers.
Negative politeness, off-record, and bald on-record strategies are less frequently employed.
Influencers demonstrated good manners and kind communication in line with cultural teachings.

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Qualitative analysis identifies dominant politeness strategies in Asian and Western social media influencers, indicating cultural insights.

Azam et al. (2024) studied this question.

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Qualitative analysis identifies dominant politeness strategies in Asian and Western social media influencers, indicating cultural insights.