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April 30, 2026Social InclusionOpen Access

Uneven Digital Visibility of Urban Places: Evidence From TikTok Hotspots

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Authors

SZShuyu ZhangDelft University of TechnologyCFClaudiu ForgaciDelft University of TechnologyLQLei QuDelft University of Technology

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Implication

This article examines digital visibility in urban places through TikTok, suggesting social media influences how spaces are perceived.

Key Points

  • The study aims to explore the dynamics of digital visibility in urban areas as shaped by TikTok engagement.
  • Analysis of 3,767 TikTok posts related to #amsterdam using geo-parsing and spatial mapping.
  • Development of the TikTok Place Visibility Score based on user engagement metrics.
  • Application of network analysis to understand visibility distribution across urban neighborhoods.
  • High digital visibility observed in neighborhoods outside the historic urban core.
  • Central neighborhoods maintain a strong online presence alongside these digitally prominent areas.
  • Findings suggest that social media acts as a mediator in redistributing visibility across urban spaces.

Cite This Study

Zhang et al. (2026) studied this question.

synapsesocial.com/papers/69f2f1471e5f7920c6386f95https://doi.org/10.17645/si.11647
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Also Consider

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  5. 5Mapping Platform-Mediated Proximities With the TikTok Global Observatory2026 · 1 citations