What question did this study set out to answer?

To examine how university brand trust mediates the relationship between corporate legitimacy and brand positioning in universities.

May 1, 2026International Journal of Management in Education

An investigation on the mediation role of university brand trust on the relationship between university corporate legitimacy and university brand positioning

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Authors

DNDavid Amani N.A.

Discussion

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Implication

Investigation shows the mediation role of brand trust in corporate legitimacy and branding for universities, suggesting important implications for higher education.

Key Points

To examine how university brand trust mediates the relationship between corporate legitimacy and brand positioning in universities.
Qualitative analysis of university branding strategies
Evaluation of brand trust metrics
Assessment of corporate legitimacy factors
Identified a significant positive relationship between corporate legitimacy and brand trust, enhancing brand positioning.
Demonstrated that higher brand trust leads to stronger brand positioning within the academic sector.

Cite This Study

David Amani N.A. (2026) studied this question.

synapsesocial.com/papers/69f442fc967e944ac5566563 https://doi.org/10.1504/ijmie.2026.10078010

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Implication

Investigation shows the mediation role of brand trust in corporate legitimacy and branding for universities, suggesting important implications for higher education.

An investigation on the mediation role of university brand trust on the relationship between university corporate legitimacy and university brand positioning

Discussion

Member takes

Implication

Key Points

Cite This Study

An investigation on the mediation role of university brand trust on the relationship between university corporate legitimacy and university brand positioning

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider