The Impact of Digital Marketing Strategies on Marketing Performance: The Role of Digital Activities

April 16, 2025

View at Publisher

Ask AI

Bookmark

Share

Key Points

This research examines the effects of digital marketing strategies on marketing performance in businesses operating in Turkey.
Quantitative analysis using data obtained from digital survey forms
Data analyzed using SPSS 25.0 and AMOS 26.0
Assessment of marketing performance across financial performance, customer relationship performance, and new product/service development performance.
Digital marketing strategies are significantly related to dimensions of marketing performance.
Social media marketing, content marketing, and search engine marketing show distinct effects on different performance outcomes.
Findings contribute to marketing literature and provide managerial implications for businesses.

Shows the impact of digital marketing strategies on marketing performance, indicating significant implications for businesses.

No abstract yet. The journal hasn't published one we can show.

No takes yet. Share an insight, caveat, or question.

Abdullah Ballı (2025) studied this question.

View at Publisher

Ask AI

Bookmark

Share