A Study on the Methods of Immersive Exhibitions Utilizing Animation IP - Focusing on <Mundo Pixar> -

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Key Points

The research examines how virtual narratives enhance real-world immersive experiences in exhibitions using Pixar's IP.
Analysis of the exhibition design of Mundo Pixar based on narrative engagement approaches.
Integration of flow theory and narrative transition theories to create a framework for analysis.
Application of sensory stimuli and emotional transitions in physical exhibition spaces.
The exhibition effectively utilizes key scenes and characters from the original animation to stimulate emotional reactions.
Sensory elements like lighting, sound, and scent enhance the feeling of presence in the virtual world.
However, the design lacks complexity in narrative connections, limiting long-term audience engagement.

Analyzes immersive experiences in exhibitions using Pixar's animation IP, indicating the need for narrative engagement.

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Hye-Won Lee (2026) studied this question.

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