What question did this study set out to answer?

The study aims to identify marketing channels and estimate efficiencies while recognizing constraints in poultry marketing.

May 9, 2026Open Access

Marketing of Poultry and their Products in Koppal District, Karnataka

View Full Paper

Ask AI

Bookmark

Authors

Randomized trial identifies marketing channels and constraints in poultry products in Koppal, suggesting improvements.

The study aims to identify marketing channels and estimate efficiencies while recognizing constraints in poultry marketing.
Stratified purposive random sampling of 40 poultry units from two taluks
Selection of 10 wholesalers and 10 retailers
Analysis of marketing costs, margins, and efficiency of identified channels
Three major marketing channels were identified with effectiveness linked to price spread
Key problems included high price fluctuations and lack of storage facilities
Policy suggestions included promoting storage construction and forming poultry farmers' FPOs to improve efficiency

Veeresh et al. (2022) studied this question.

View Full Paper

Ask AI

Bookmark