What question did this study set out to answer?

Marketing Practices of Commercial and Backyard Poultry Farmers in Lalitpur District of Bundelkhand Region, Uttar Pradesh, India

View Full Paper

Ask AI

Bookmark

Authors

Randomized trial examines marketing practices of commercial and backyard poultry farmers, suggesting improved market access is needed.

This study aims to analyze the marketing practices of commercial and backyard poultry farmers in Lalitpur District.
Survey conducted with 100 poultry farmers, divided equally between commercial and backyard, sampled from 20 villages.
Data collected through a pre-tested interview schedule.
Analysis performed using simple percentage method.
69% of farmers sold poultry products in the evening; backyard farmers had a more balanced preference between morning (52%) and evening (48%).
54% of backyard farmers sold products directly at their door, while 78% of commercial farmers relied on middlemen.
Financial need was identified as the primary reason for selling poultry products among all respondents.

Singh et al. (2026) studied this question.

View Full Paper

Ask AI

Bookmark