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September 1, 1990Journal of Consumer Research

The Effect of Perceived Advertising Costs on Brand Perceptions

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Authors

AKAmna KirmaniUniversity of Maryland, College Park

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Amna Kirmani (1990) studied this question.

synapsesocial.com/papers/6a016641831589f3542e1badhttps://doi.org/10.1086/208546
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Also Consider

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