The Effects of Participation Effort, Self-Expressive Cues, and Social Norms on Participation Intention in Consumer Participatory CSR : Focusing on Consumers’ Carbon Neutrality Practices

View at Publisher

Ask AI

Bookmark

Share

Key Points

This study aims to investigate how participation effort affects participation intention through perceived costs, considering self-expressive cues and social norms.
Conducted a 2x2x2 experimental design with 276 participants, manipulating participation effort, self-expressive cues, and social norms.
Analyzed the role of self-expressive cues and social norms in moderating participation intention and perceived costs.
Higher participation effort increased perceived costs without self-expressive cues, but this effect was reduced when such cues were present.
The interaction between participation effort and self-expressive cues influenced participation intention, mediated by perceived costs, particularly in the absence of social norms.

Examines factors influencing participation intention in consumer participation for carbon neutrality, suggesting communication plays a key role.

No abstract yet. The journal hasn't published one we can show.

No takes yet. Share an insight, caveat, or question.

Taehee Park (2026) studied this question.

View at Publisher

Ask AI

Bookmark

Share