This study aimed to investigate how the Prime X Connect online marketplace impacted Australian beef supply chain. Australia is one of the largest exporters of beef product. Because of the highly fragmented supply chain, abattoirs, sellers, and buyers have diverse needs in the global market, it is essential to set up effective communication channels to facilitate information sharing and relationship development between supply chain partners. This study examines the new product design process of the online market platform. A cost-benefit analysis was conducted to evaluate the supply chain performance of the beef industry in Australia. The analysis findings indicate that the online marketplace is likely to lead to an expanded global export market for Australian beef. It was found that the online marketplace helps the overall supply chain improve information sharing and its quality of information sharing. Customer responsiveness, efficiency and flexibility are important indicators of supply chain performance.
Jie et al. (Thu,) studied this question.