Journal Article Market Boundaries and Product Choice: Illustrating Attraction and Substitution Effects Get access Joel Huber, Joel Huber Search for other works by this author on: Oxford Academic PubMed Google Scholar Christopher Puto Christopher Puto Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 10, Issue 1, June 1983, Pages 31–44, https://doi.org/10.1086/208943 Published: 01 June 1983 Article history Received: 01 June 1982 Revision received: 01 March 1983 Published: 01 June 1983
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