Attitudes in the Danish tourism industry to the roles of business and government in sustainable tourism

Abstract The introduction of more sustainable forms of tourism in a country is likely to be the result of a combination of government regulations and other interventions and businesses making their own decisions in response to the market. This paper examines attitudes among senior managers in the Danish tourism industry to where prime responsibility lies for promoting sustainable tourism practices. The opinions of these senior industry managers are also reported on incentives and obstacles to the adoption of sustainable tourism practices, on external assistance that may encourage the introduction of these practices, and whether there should be more government regulations to encourage their adoption. Industry attitudes in Denmark to these issues are of particular interest because of the relative prominence of environmental issues in the country. Copyright © 2001 John Wiley & Sons, Ltd.