What question did this study set out to answer?

To identify and examine the post-adoption psychological mechanisms that motivate young adults to continue using health and fitness self-tracking applications.

September 29, 2025European Journal of MarketingOpen Access

Psychological drivers of the intention to continue using health apps amongst young users

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To identify and examine the post-adoption psychological mechanisms that motivate young adults to continue using health and fitness self-tracking applications.
Conducted a mixed-methods investigation combining quantitative survey data with qualitative research.
Analyzed survey data using structural equation modeling and chain mediation models.
Carried out thematic analysis on 21 in-depth interviews exploring goal setting, flow state, and app usage outcomes.
General personal goals positively shape healthism, which subsequently triggers a flow experience during health app usage.
Flow experience significantly enhances user satisfaction and reinforces the intention to continue using health apps.
The perceived likelihood of behavioral change via technology moderates the relationships linking flow experience to user satisfaction and continued usage intentions.

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Implication

Mixed-methods study demonstrates that healthism and flow experience drive sustained health app engagement in young adults, highlighting key behavioral pathways for digital health tools.

Cite This Study

Stocchi et al. (2025) studied this question.

synapsesocial.com/papers/6a0d527748a82a5ce309b168 https://doi.org/10.1108/ejm-07-2024-0580

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Implication

Mixed-methods study demonstrates that healthism and flow experience drive sustained health app engagement in young adults, highlighting key behavioral pathways for digital health tools.

Psychological drivers of the intention to continue using health apps amongst young users

Key Points

Discussion

Implication

Cite This Study

Psychological drivers of the intention to continue using health apps amongst young users

Key Points

Discussion

Implication

Cite This Study

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