The nerd stereotype portrays nerds as white males and thus acts as a "gatekeeper" to the acquisition of computer expertise and employment. This article examines three popular culture representations of nerds: the Geek Squad homepages, Weird Al Yankovic's "White and Nerdy" video, and various representations of nerdcore, a nerd genre of hip hop.
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Lori Kendall (2011) studied this question.
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