Analysis of the Influence of Strategic and Operational Factors on Company Competitiveness

Sustainable Supply Chain Management (SSCM)Seuring (2013) defines it as the management of material, information, and financial flows that involves collaboration between different parts along the supply chain by integrating objectives that encompass all three dimensions of sustainable development: economic, environmental, and social.This is done to meet customer demands and stakeholder expectations.On the other hand, the definition by Ahi and Searcy ( 2013) is about creating a coordinated supply chain through voluntary integration with considerations of economic, social, and environmental factors.It involves a business-to-business system designed to manage material, information, and financial flows efficiently and effectively, related to the procurement, production, and distribution of products or This study aims to analyze the influence of sustainable supply chain management, innovation speed, employee engagement, creative destruction, corporate strategy on the competitiveness of food and beverage companies.Sustainable supply chain management here is more focused on implementing the supply chain operation of food and beverage companies in the economic, social and environmental sectors.The data used in this study is primary data obtained directly distributed to responden as research object.The research sample was selected using a purposive sampling method in order to obtain 10 companies engaged in the food and beverage industry located at Cikarang and Karawang industrial areas with total of 180 respondents.This study used cross-sectional time where data was collected only for one month.The data analysis used in this study uses Structural Equation Model (SEM) data processing which is used to check the truth of hypothesis that has been tested in previous studies.The result showed that sustainable supply chain management, speed of innovation, employee engagement did not have a positive effect on the competitiveness of food and beverages manufacturing.Creative destruction and corporate strategy have a positive effect on the competitiveness of food and beverages companies.