Journal Article Spending on Mass Media Get access Maxwell E. McCombs, Maxwell E. McCombs 1John Ben Snow Professor in the School of Public Communication, Syracuse University Search for other works by this author on: Oxford Academic Google Scholar Chaim H. Eyal Chaim H. Eyal 2Post-doctoral research associate Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 30, Issue 1, March 1980, Pages 153–158, https://doi.org/10.1111/j.1460-2466.1980.tb01781.x Published: 07 February 2006
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